Title Tags are one of the most important onsite optimization factors for achieving ranking. Furthermore, your title tag is what is generally displayed in the search engine results pages, so it is basically the first thing a potential visitor will see before clicking to your site. What you display in your title can greatly impact a visitor’s response to want to see more. Great care should be taken when writing your titles, and they should be compelling enough to call a prospect to action.
Optimizing your titles for direct response and for search engine optimization becomes a delicate balancing act. What may be optimal for visitor click-throughs may not prominently display your targeted keywords for best ranking results. The question is, “Which is more important?”
search engine optimization is a complex business. Although title tags play a prominent role, it is but one ingredient in the algorithm stew. Sacrificing good ad copy for better positions in the search engine results pages may, in fact, harm your business. What good are rankings if no one clicks on your results?
However, the technicalities of title tags should not be ignored. Every page on a site should always have only one unique title that is relevant to the content on the page. Using the same title on multiple pages will result in duplicate content issues. It is also best to keep within the boundaries of Google’s display limit of 64 characters. If your title is longer than the limit, your title will display a cut off version with multiple trailing dots at the end.
It is often possible to rank for specific keywords even if they don’t appear in the title. Instead, you could focus on other methods like keyword targeted backlinks to a specific page. But if you can write a compelling title that includes the primary keyword for a page, then you can achieve the best of both worlds.
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