The Basketball Race For LeBron Gets Interesting
Rumblings have formed this week that make it seem more likely that LeBron James will be coming aboard with the New York Knicks following this season.
When LeBron turns into a free agent in the end of the 2010 season, the Cavs will remain in the best position to re-sign him. This is a outcome of the Larry Bird clause, which lets a team to go over the salary limit in order to extend their own free representative.
The New York Knicks will offer James a huge contract, although they will not be able to offer LeBron as a lot as Cleveland. So they got creative in the Big Apple and found a way to evade that blasted salary cap.
The rumor is that the Knicks won’t only give James a huge contract, although also his own cable channel. You see, the Knicks are wholly owned by Cablevision, a cable television giant.
LeBron might receive profits from the advertisers on his cable network. According to basketball regulations, the franchise would not be permitted to set up these ads/sponsors for LeBron; he might be required to handle that on his own. Although I think we might all agree that James possesses enough connections in the corporate world to make it happen.
The word is that the channel might show replays of New York basketball games (where the rights are owned by Cablevision), in addition to other programming about James, the Knicks, and the league. Some are even predicting that Nike would want to be drawn in and create their own TV series.
The large question is whether the NBA might allow this. It appears to be to be totally within league rules. The cable channel might be seen as a peripheral benefit of playing in New York, similar to a range of other advertising benefits that come from playing in a certain city. The income would be seen as non-basketball associated proceeds.
This is a new and out of the ordinary twist in the LeBron-to-be-a-free agent story. The broad consensus has been that the Cavs are winning the stakes. Maybe that is starting to change?
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