Rewards Of A Co-branded Debit Card Program:

September 30th, 2009 by Barbara Miller

by Barbara Miller

Co-branded debit card programs involve an association among a business entity, bank and credit card provider. Co-branded cards are an ideal financial tool for companies wishing to build customer loyalty and increase their sales.

Many companies across the world have realized the potential benefits offered by co-branded cards in enhancing their business prospects. Co-branded cards have proved effective for many business entities in Malaysia, Brazil, Singapore and Europe.

With co-branded card programs, companies can print their logos and brand names on the co-branded cards that are designed in affiliation with popular credit card providers such as MasterCard. This will help companies to expand their customer base, as these credit card brands are very popular across the world. Companies can effectively generate awareness about their services and products among customers through co-branded debit cards.

Branded prepaid card programs and generic debit card programs can strengthen the prospect of customer loyalty by providing the companies with well-designed strategies such as frequent-buyer programs, cross-selling opportunities and rebates. This can increase the company’s profit margin to a considerable extent.

Co-branded cards can be availed by any person, irrespective of his financial status. Co-branded cards are very beneficial for all customers since they offer them lucrative bonuses, which they can use while shopping. These cards offer flexibility in terms of spending the funds. A major advantage of co-branded cards is that they work in the same way as branded prepaid cards, and so allow the customers to shop even when they fall short of cash.

Another advantage of co-branded card programs is that they offer benefits of private label credit (such as department store cards), without involving any credit processing cost. They enable the companies to use automatic bank drafts for the purpose of recurring payments, thereby saving a significant amount of money.

Epay is one of the leading online payment gateways that offers attractive card programs to its customers. It also offers attractive payroll programs not only for business owners but also for individuals.

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Co-branded debit card programs and generic debit card program can increase a company’s sales value significantly.