2009 Chiropractic Marketing Strategies

August 31st, 2009 by Matthew Loop

There’s been a well-kept secret in the field of chiropractor marketing that mega-successful DC’s have been using to explode their practices for the past two years. This secret can get you massive exposure at an incredibly rapid rate, build trust and credibility with your local community, and literally turn your finances around overnight. Those that have been “in the know” have been laughing all the way to the bank, while other chiropractors continue to suffer miserably in this economic meltdown we’re facing. This fresh chiropractic marketing method is also free, believe it or not!

So, what is this phenomenal medium for getting your message across to thousands of members of your community easily and at no cost to you? The answer is chiropractic video marketing! Mark my words, in 2009 video marketing for chiropractors will explode! Early adopters like myself have been reaping massive financial rewards and acquiring new patients left and right from this amazing change in communication dynamics. Videos work for you twenty-four hours a day, seven days a week. This, as far as I’m concerned, is one of the best forms of leverage for your practice.

It has never been easier to reach-out into the community and give a virtual hello and introduction to your services. When people see your videos blanketing the search engines, they feel like they already know you even before coming into your office. This blows print advertising out of the water. Let me give you a quick example of how powerful video chiropractic marketing can be for your practice. Imagine if you had just one video that you submitted to 30 different video sites that garnered just five views per day at each website. That would be 150 views per day (multiply by seven) for a total of 1,050 per week!

You can see why I was spending a ridiculous amount of money on pay per click, because this could cost you over a thousand dollars a week. Now, imagine the increased exposure from making 10 videos and doing the same thing. If you arent using free media to upload these videos, youre going into the financial hole. If you do use free outlets, the amount of free exposure is mind-boggling!

Branding your chiropractic practice has never been easier with video as well. You can build social proof very quickly if you understand about how to propagate videos effectively while giving the viewer just a massive amount of value. When it comes down to it, people do not buy your practice or your service… they buy YOU! It’s vitally important to be genuine within your chiropractic videos, as traditional selling will not get you anywhere.

When I first began creating simple videos, I didn’t even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don’t lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.

The beauty part about video marketing is that theres no rejection involved. With video marketing, the patients come to you, and not the other way around. You put your information out in the cyber-world, and those who are interested will take note of it and act upon it. Make your videos genuine and honest. Tell your story, and show your personality so that people can get a sense of who you are. Once youve told your story, share things that are helpful for the potential patient, and keep focused on their needs.

Since discovering video marketing and implementing it in my chiropractic practice and other business ventures, my life has never been the same. I encourage you to begin your first video production today to get your feet wet. Just like anything, practice makes perfect. I assure you, this is going to be one heck of an explosive year for video!

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