Website Promotion: Article Marketing is Your Best Bet

March 8th, 2009 by Daniel Z. Kane

by Daniel Z. Kane

Typically, about eighty percent of my workday is devoted to website promotion. Sometimes, it occupies my whole day.

I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.

Article marketing will work for you if you remember just a few things.

1. Be sure you choose a good title for your article. Make it interesting and descriptive.

2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.

3. Be concise. Avoid going off on tangents.

4. Approximately 75% of your articles should be written on topics related to your website. The other 25% should be written on a wide variety of other topics, so your articles will wind up on the widest possible variety (and number) of websites.

5. Write your author’s box copy carefully, and choose your anchor text well. Be sure that the links to your site are embedded in your optimal keywords and phrases. My sites are education-related, thus I embed my links in anchor text like “accelerated degree programs”, “financial aid”, and “online degrees”.

6. Proofread carefully. Then, do it again.

Almost nothing can impact your search engine rankings as quickly as article marketing. Do it properly and you’ll see great results.

About the Author:

Daniel Z. Kane’s long career in education has included stints in secondary schools, colleges, and graduate schools. His websites list online degree programs and scholarship resources available to students enrolled in online degree programs.